Considering using MerchantWords? We’ve got you sorted! We’ve thoroughly reviewed 33 aspects, such as features, scalability, pricing, and refund policy, to present you with an analysis. If you’re exploring Amazon keyword research tools, you’re on the spot. Feel free to share your ratings and personal experiences!
MerchantWords, established by George Lawrence in 2012, provides Amazon sellers with tools to enhance their product listings by offering search volume insights on keywords. Its goal is to assist users in discovering high search volume terms with competition downloadable in CSV format for analysis.
What is MerchantWords?
MerchantWords is a tool that helps Amazon sellers find the best keywords to use in their product listings. It has a large database of product data from Amazon. This helps sellers discover new product opportunities and improve their listings to get more visibility and sales.
Key Highlights of MerchantWords
- Extensive Keyword Database: MerchantWords boasts a collection of keywords that shoppers frequently use on Amazon. This resource helps sellers grasp market trends and understand consumer preferences.
- Keyword Variations: The tool suggests keyword options and synonyms, helping sellers find product ideas and improve their listings with relevant keywords.
- Estimated Volume: Besides suggesting keywords, MerchantWords provides estimates of search volume, assisting sellers in prioritizing high-traffic keywords for visibility in search results.
- Cross-Platform Functionality: While its main focus is on Amazon MerchantWords, it also offers insights and keyword data for Walmart, expanding opportunities for sellers operating across platforms.
- Premium Optimization Service: MerchantWords offers a premium service that guides optimizing product listings. This is especially useful for sellers looking for expert advice and advanced strategies.
MerchantWords Pros
MerchantWords Cons
All in all it is missing some features that prevents it from being listed as an all in one Amazon optimization tool.
While investing in Amazon tools like MerchantWords, consider the balance between cost and value. Higher-priced services often provide enhanced features, offering more comprehensive insights, while budget-friendly options may offer basic functions but miss out on advanced optimization techniques.
Pricing
MerchantWords Pricing
MerchantWords provides a range of pricing options tailored to your needs – whether you’re an emerging entrepreneur or an established Amazon seller. The plans are competitively priced, ensuring you only pay for the features that align with your business size and objectives.
- Silver Plan: Priced at $35 per month, this plan includes features for sellers who are just starting. You’ll have access to keyword search word search, top products on page 1, and the option to search in up to one country.
- Gold Plan: Priced at $79 per month, this plan includes everything from the Silver Plan but allows searching in a region. It also comes with features.
- Platinum Plan: Tailored for established businesses, this plan costs $149 per month and provides access to all marketplaces. It also offers keyword analysis tools to help you compete effectively.
- Enterprise Plan: Priced at $749 per month, the enterprise plan allows up to 20 users and offers searches.
Online MerchantWords is well regarded primarily for its dependable keyword information that benefits Amazon sellers. However, MerchantWords does not offer refunds as per its terms of service. This absence of a refund policy could be a factor to consider for small businesses and newcomers. Nevertheless, the platform’s robust features, extensive keyword database, and potential business value often outweigh these drawbacks, contributing positively to its value proposition.
In addition, MerchantWords offers a Premium Optimization Service that is ideal for those aiming to enhance their listings. Pricing specifics are customized based on the project scope, and it can significantly boost your product’s visibility.
It’s worth noting that MerchantWords doesn’t provide a trial. Understanding what each tier offers will assist you in choosing the plan that best meets your requirements. Before making a decision, consider your business objectives and target markets.
MerchantWords provides tools designed to assist Amazon sellers in optimizing their product listings and discovering opportunities in the e-commerce landscape. MerchantWords offers tools grouped into categories to assist sellers in improving their outreach and profitability during keyword research.
Research Features
MerchantWords Features
The main tool, the Keyword Explorer, serves as the cornerstone of MerchantWords. It provides access to an array of terms shoppers use when searching for products on Amazon. With millions of keywords available, users can explore search terms, estimated search volumes, and trends over time. This valuable information helps sellers grasp what customers seek and the keywords’ popularity.
The ASIN Plus tool is particularly beneficial for product and competition analysis. By inputting a product’s ASIN (Amazon Standard Identification Number), users can obtain a report containing keyword data linked to the product. This reveals the keywords competitors are targeting and aids in identifying keywords for user targeting.
Collections offer another feature that allows users to efficiently organize their keyword research by creating categorized lists of keywords. Users can group keywords into collections, streamlining the planning and management of product listings or marketing campaigns simultaneously. This feature proves helpful for sellers handling inventories or varied product lines.
The Digital Shelf tool is created to boost the visibility of product listings. It provides insights into how products show up in Amazon search results and gives recommendations for enhancing rankings. Users can assess keywords to determine their products’ current positions on search result pages, which is essential for making necessary adjustments to listings to improve visibility and sales.
For individuals involved in marketing and advertising, the Emerging Trends tool stands out as a feature. It assists users in identifying market trends by analyzing search term data and forecasts. By grasping emerging trends, sellers can adjust their product listings and marketing strategies to stay ahead of competitors and seize opportunities.
The Bulk Search tool is tailored for users who need to analyze a large number of keywords simultaneously. This functionality lets you upload a list of keywords and retrieve data for all of them simultaneously. It serves as a time saver for sellers looking to conduct keyword research without having to input each keyword manually one by one.
The Market Insights tool offers information for sellers seeking insights into market dynamics. This feature provides a view of the marketplace, including data on niche market pricing trends and consumer demand.
Sellers can use this information to decide product choices, pricing tactics, and marketing methods.
MerchantWords also features a tool for PPC Advertising that aims to enhance Amazon Pay Per Click (PPC) campaigns. By incorporating high-traffic keywords into these campaigns, sellers can boost their ads’ visibility and profitability. The tool suggests specific keywords to improve ad performance, but it is limited compared to some of the other Amazon tools on the market.
The Listing Advisor is another component that gives personalized suggestions for enhancing product listings. By analyzing listings, this feature offers insights and recommendations for improving listing quality, which can result in improved search rankings and increased sales conversions.
MerchantWords offers a Help Center. Live chat support is available to help users with any questions or challenges. These resources are aimed at providing effective assistance.
Support
MerchantWords Customer Support
However, if you need a lot of help, it’s worth mentioning that MerchantWords doesn’t offer account management or phone support, which could be a downside for those seeking individualized assistance. Whether you’re new to the platform or an experienced seller, these support options are typically adequate but not all-encompassing.
To elevate your keyword research experience, MerchantWords provides an API that empowers developers and businesses to integrate its database seamlessly into their applications. This API offers real-time data access on search terms utilized on Amazon and various other marketplaces, enabling an automated approach to keyword analysis. By leveraging the MerchantWords API, you can effortlessly uncover insights to keep your product listings competitive and visible.
Growth Features
Furthermore, the capabilities of the MerchantWords API extend beyond Amazon and include platforms like Etsy and eBay. Whether you’re looking to optimize Amazon listings, track trending products on Etsy, or assess demand on eBay, this API empowers you to gather and analyze data from platforms for an adaptable keyword strategy.
However, it’s worth mentioning that even though MerchantWords offers keyword insights, they don’t directly provide listing optimization services. To fully optimize your product listings, MerchantWords partners with PowerListing, a third-party company specializing in crafting compelling and strategic product listings to bring your keywords to life. This collaboration ensures you can make the most of the keyword data from MerchantWords while leaving the optimization process in the hands of experts dedicated to enhancing your listings.
Looking beyond MerchantWords, some alternatives offer a range of powerful Amazon keyword research tools tailored for new or experienced sellers.
Pricing
Alternatives to MerchantWords
- Renowned for its comprehensive software suite, Helium 10 provides features such as keyword tracking, product research, and listing optimization to enhance rankings and boost sales effectively.
- JungleScout is particularly adept at product monitoring and market intelligence. It’s well known for its sales estimates and analytics, which have made it a top choice among sellers aiming to expand their businesses.
- SellerApp offers a platform with data-driven insights and automation tools that encompass keyword research, PPC optimization, and competitor analysis. These features assist sellers in streamlining their operations and boosting profitability.
Share Your Experience With MerchantWords
If you’ve used MerchantWords, we want to hear about your experiences! Please take a moment to share your review or rating, as it could greatly help entrepreneurs navigate the online selling landscape.
